Saving the Oceans, One Step at a Time

This is why we do what we do.

We're individuals that deeply love the ocean, and believe wholeheartedly that without healthy oceans, there will be no life. Our oceans are the great equalizer for our planet. They are the key to thriving biodiversity, to climate change, and to a balanced global ecosystem.

Plastic is one of the most pervasive issues facing the health and sustainability of our planet's largest ecosystem. It's up to all of us to make changes to turn the tide of plastic pollution.

Shop plastic free.

We know how hard it is to purchase plastic-free alternatives. Grocery stores and big box stores are stuffed to the brim with plastic. We're doing the hard part for you to provide you with options that we have vetted to ensure that they are plastic and silicone free, from product to packaging.

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1 million sea birds, 100,000 marine mammals.

Each year, approximately 1 million seabirds and 100,000 marine mammals are killed by plastic pollution. Source: Surfrider Foundation

Over 600 species affected.

More than 600 marine species are known to suffer directly from ingestion of or entanglement in plastic debris. Source: United Nations Environment Programme

Plastic will outweigh fish.

By 2050, it's projected that the weight of plastic in the oceans will exceed the weight of fish. Source: Ellen MacArthur Foundation

90% of seabirds have ingested plastic.

Research indicates that approximately 90% of seabirds have ingested plastic. Source: Proceedings of the National Academy of Sciences

$13 billion annually.

The economic impact of marine plastic pollution, including costs related to tourism, fisheries, and clean-up efforts, is estimated at $13 billion annually. Source: United Nations Environment Programme

Increased practice production.

Half of all plastics ever made have been manufactured in the last 20 years. Source: Ocean Conservancy

The Great Pacific Garbage Patch.

The Great Pacific Garbage Patch, a floating mass of waste in the Pacific Ocean, is estimated to be twice the size of Texas. Source: The Ocean Cleanup Project

9% of plastic.

Only about 9% of all plastic ever produced has been recycled, with the remaining 91% incinerated or landfilled. Source: Geyer et al., "Production, use, and fate of all plastics ever made," Science Advances, 2017

90% of marine litter.

Plastic accounts for approximately 90% of all marine litter, with items like bottles, bags, and packaging being the most commonly found debris. Source: UNEP, "Marine Litter Vital Graphics," 2016

400 years to degrade.

Some types of plastic, such as PET bottles, can take up to 400 years to degrade in the marine environment. Source: Plastic Pollution Coalition, "The Facts"

5.7 million square miles.

Plastic pollution has spread across approximately 5.7 million square miles of the world's ocean surface, with concentrations varying by region and ocean currents. Source: Maximenko et al., "Plastic pollution in the South Pacific subtropical gyre," Marine Pollution Bulletin, 2012

$26 billion lost in tourism.

Plastic pollution negatively impacts tourism, causing an estimated $26 billion in losses annually due to beach closures, littered shorelines, and damaged marine ecosystems. Source: World Bank, "Marine pollution damages tourism, fishing industries"

40% of ocean surface affected.

Plastic pollution affects approximately 40% of the world's ocean surface, with the highest concentrations found in areas of ocean gyres and coastal regions. Source: Ocean Conservancy, "Marine Debris Program"

700 marine species entangled.

At least 700 marine species, including turtles, seals, dolphins, and whales, are affected by entanglement in plastic debris, leading to injury, suffocation, and death. Source: WWF, "Plastic: A Rising Threat to Marine Life"

1.2 million plastic bottles per minute.

Globally, approximately 1.2 million plastic bottles are purchased every minute, many of which end up in the ocean. Source: The Guardian, "A million bottles a minute: world's plastic binge 'as dangerous as climate change'"

5 trillion plastic pieces in Arctic ice.

The Arctic contains an estimated 5 trillion plastic pieces frozen in ice, which are gradually released as the ice melts, contributing to marine pollution. Source: National Geographic, "Plastic in ice cores from the Alps to the Arctic"

75% of deep-sea fish contaminated.

Studies indicate that approximately 75% of deep-sea fish have ingested microplastics, highlighting the pervasive nature of plastic pollution in marine ecosystems. Source: ScienceDirect, "Microplastics in the marine environment: sources, consequences and solutions"

30% of marine plastics from personal care products.

Up to 30% of marine plastic pollution comes from microplastics found in personal care products such as exfoliating scrubs and toothpaste. Source: Environmental Science & Technology, "Sources, Fate and Effects of Microplastics in the Marine Environment: A Global Assessment"

3.3 million tons of CO2 emissions.

The production and incineration of plastic waste contribute approximately 3.3 million tons of CO2 emissions annually, further exacerbating climate change and its impacts on marine ecosystems. Source: World Wildlife Fund, "The Plastic Pandemic"

50% of plastic sinks to ocean floor.

Approximately 50% of plastic debris sinks to the ocean floor, where it can persist for centuries, posing a threat to deep-sea ecosystems. Source: Frontiers in Marine Science, "Plastics in the Marine Environment: The Dark Side of a Modern Gift"

90% of bottled water contaminated.

Studies have found that up to 90% of bottled water worldwide contains microplastic contamination, highlighting the pervasive nature of plastic pollution in the human food chain. Source: Orb Media, "Exclusive: Tests Showed Significant Levels of Lead and Contaminants in Branded Bottled Water Across 9 Countries"

Saving the Oceans, One Step at a Time

This is why we do what we do.

Shop plastic free.

The ocean is like a big blue heart that connects all living creatures. We must protect it for the sake of our own survival.

More than 50% of all plastic produced is for single-use purposes.

There are over 5 trillion pieces of plastic, weighing over 250,000 tons, in our oceans.

1 in 3 fish caught for human consumption contain plastic debris.

more

1 million sea birds, 100,000 marine mammals.

Over 600 species affected.

Plastic will outweigh fish.

90% of seabirds have ingested plastic.

$13 billion annually.

Increased practice production.

The Great Pacific Garbage Patch.

9% of plastic.

90% of marine litter.

400 years to degrade.

5.7 million square miles.

$26 billion lost in tourism.

40% of ocean surface affected.

700 marine species entangled.

1.2 million plastic bottles per minute.

5 trillion plastic pieces in Arctic ice.

75% of deep-sea fish contaminated.

30% of marine plastics from personal care products.

3.3 million tons of CO2 emissions.

50% of plastic sinks to ocean floor.

90% of bottled water contaminated.

Saving the Oceans, One Step at a Time

This is why we do what we do.

Shop plastic free.

The ocean is like a big blue heart that connects all living creatures. We must protect it for the sake of our own survival.

More than 50% of all plastic produced is for single-use purposes.

There are over 5 trillion pieces of plastic, weighing over 250,000 tons, in our oceans.

1 in 3 fish caught for human consumption contain plastic debris.

more

1 million sea birds, 100,000 marine mammals.

Over 600 species affected.

Plastic will outweigh fish.

90% of seabirds have ingested plastic.

$13 billion annually.

Increased practice production.

The Great Pacific Garbage Patch.

9% of plastic.

90% of marine litter.

400 years to degrade.

5.7 million square miles.

$26 billion lost in tourism.

40% of ocean surface affected.

700 marine species entangled.

1.2 million plastic bottles per minute.

5 trillion plastic pieces in Arctic ice.

75% of deep-sea fish contaminated.

30% of marine plastics from personal care products.

3.3 million tons of CO2 emissions.

50% of plastic sinks to ocean floor.

90% of bottled water contaminated.

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